2018 Training Courses

Engaged in Supply Chain, Procurement, Customs, Marketing to Take your Work Competitiveness to the Next Level
Planning & Managing Effective PR & Marketing Campaigns
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Date & Location:
Date: Sep 04 - 05
Location: Shanghai
Date: Oct 22 - 23
Location: Hong Kong
Training Brief:

Discover the secrets for planning and scheduling communication activities that win audiences over.

Planning and implementing communication campaigns relies on understanding how to influence and build relationships with stakeholders, as well as coordinate activities using appropriate tools and techniques.

This practical workshop covers in detail the skills communication professionals need to plan, implement and evaluate such activities within their organisations and that are appropriate to their internal and external audiences.

We take a step-by-step approach to developing and managing a marketing, public relations, or communication campaign. Over our two days together delegates will hear how to:

  • Create communication activities they can deliver with the resources they have
  • Change attitudes and perceptions so stakeholders give the support they need.

Learning Objective:

During this programme delegates will develop advanced competencies in:

  • Analysis: mapping stakeholder and business needs
  • Planning: logical framework and route map for effective delivery
  • Implementing: delivering communication activities that stakeholders pay attention to, understand, believe in and act on
  • Evaluating: demonstrating outputs, outcomes and value to the business

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