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2018 Training Courses

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Masterclass in Customer Loyalty
  • 142 Visited
  • 36 Joined
Date & Location:
Date: Sep 17 - 18
Location: Shanghai
Training Brief:

The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable scheme. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing loyalty programmes is greater than ever.

  • Develop New Skills :Understand and analyse different loyalty programme business models
  • Get Practical: Learn how to create a winning customer value proposition
  • Get The Latest: Explore global trends and best practices in loyalty marketing


Learning Objective:

MASTER THE COMPLEXITIES OF CREATING AND MANAGING A LOYALTY PROGRAMME

Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme.

The course is designed to cover all aspects of loyalty from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators. In effect, the course will provide the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme.

IN JUST 2 DAYS YOU WILL :

  • Look at global best practices in loyalty
  • Learn how to create a customer value proposition
  • Gain an understanding of data analytics
  • Understand rewards programmes
  • Consider the operational challenges facing loyalty programmes
  • Get a free copy of The Loyalty Guide

Testimonial:
  • The training is knowledgeable, help us to enhance the loyalty program. Very clear and useful.

    Brand activation manager, William Grant & Sons
  • Case sharing can be more detailed and interactive. Other than that, overall training content is very valuable and practical.

    Associate Marketing Director, Allergan
  • A good introduction of loyalty marketing, with general ideas and global best practice.

    Brand manager, William Grant & Sons

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