The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable scheme. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing loyalty programmes is greater than ever.
MASTER THE COMPLEXITIES OF CREATING AND MANAGING A LOYALTY PROGRAMME
Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme.
The course is designed to cover all aspects of loyalty from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators. In effect, the course will provide the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme.
IN JUST 2 DAYS YOU WILL :
The training is knowledgeable, help us to enhance the loyalty program. Very clear and useful.
Case sharing can be more detailed and interactive. Other than that, overall training content is very valuable and practical.
A good introduction of loyalty marketing, with general ideas and global best practice.