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2018 Training Courses

Engaged in Supply Chain, Procurement, Customs, Marketing to Take your Work Competitiveness to the Next Level
Product Development to Ensure Successful Product Launch
  • 223 Visited
  • 17 Joined
Date & Location:
Date: Oct 15 - 16
Location: Shanghai
Training Brief:

This workshop is typically delivered as a two-day interactive programme. Its content relies on a variety of inputs and supporting processes. Given product launch directly affects profitability and the future of the organisation, this workshop lends itself to senior and c-level management as well as being crucial for people from other functions since their buy-in can help pave the product's path to market.

A comprehensive Microsoft Excel Workbook free takeaway for pre-launch optimization of a product launch and product launch marketing planning are provided for this workshop.

The purpose is to ensure that constituencies within the organisation understand its scope and approach. It is also aligned with the flow of the workshop and allows for participants to understand the processes and practices that influence each section.

There will be group exercises and real case studies discussion and this will allow for a high degree of interaction as the course evolves and helps them to put what they learn into practice on the job.

Learning Objective:

  • Discover strategic management tools to assess product launch opportunities for maximum sales and profit gains
  • Gain insights and strategic management methods shaped by Drucker, Kotler and the world’s greatest marketing minds
  • Improve your market research knowledge and latest market segmentation approaches
  • Explore new product development processes that ensures sustainable competitive advantage
  • Practice scientific product analysis, derivative product extension and product portfolio management methods of the world’s most successful marketers
  • Join an inner sanctum of product launch expert as for the first time our course expert will reveal the secret pre-launch evaluation and assessment check list of the 47 factors that control the outcome of a product launch goals
  • Empowered with the methods used in product launch marketing planning and become a master at building the winning marketing plan
  • Acquire magic lessons of alignment and engagement

Testimonial:
  • There's a deeper understanding about new product launch and new product development

    Product Manager, Colart Tianjin Art Materials
  • Impressive. Would like to recommend it to other colleagues.

    General Manager, Brunswick Trading

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