This workshop is typically delivered as a two-day interactive programme. Its content relies on a variety of inputs and supporting processes. Given product launch directly affects profitability and the future of the organisation, this workshop lends itself to senior and c-level management as well as being crucial for people from other functions since their buy-in can help pave the product's path to market.
A comprehensive Microsoft Excel Workbook free takeaway for pre-launch optimization of a product launch and product launch marketing planning are provided for this workshop.
The purpose is to ensure that constituencies within the organisation understand its scope and approach. It is also aligned with the flow of the workshop and allows for participants to understand the processes and practices that influence each section.
There will be group exercises and real case studies discussion and this will allow for a high degree of interaction as the course evolves and helps them to put what they learn into practice on the job.
There's a deeper understanding about new product launch and new product development
Impressive. Would like to recommend it to other colleagues.